Cambridge educated Jack Guinness began his career as a model, starring in global campaigns for brands such as L'Oreal, Dunhill and Dolce and Gabbana.
As a style and fashion commentator, he has contributed to The Sunday Times Style, ItalianVogue.com, The Guardian, British GQ, Gentleman’s Journal and Tatler.
In digital, Jack has developed and starred in content for Gucci, Vogue, Vice and GQ, travelled to Japan to star in Channel 4's anarchic World Of Weird series, and hosted live social media takeovers for brands such as Alexa Chung and Hugo Boss. Guinness is proud to be on the BFC’s advisory Style Council for London Fashion Week Men’s, and passionately champions young designers and British manufacturing.
As creative director, Jack worked with consultant Rose Forde to create a special issue of Flaunt Magazine: the 'Califuk' concept rolled out over multiple channels - it explored the relationship between LA and London’s creative communities. Through original works of art, three covers featuring Beyonce, Pamela Anderson and Lily James, specially created limited edition product with Bella Freud and Lulu Guinness, celebrity and influencer collaborations and a takeover of Flaunt magazine in both print and digital forms, the Califuk project reached in excess of 47 million people.
Jack is the founder of LGBTQ+ website The Queer Bible which celebrates the works and lives of the global queer community. Each entry is accompanied by an original illustration by a young LGBTQ+ artist. He is currently working on an essay collection under the same name.
Jack is represented by Juliet Mushens at Caskie Mushens.